717 Media Group is your one source for strategic media planning and buying services. With more than 25 years experience we deliver both traditional and digital media with a level of partnership that is unmatched. Strong negotiating skills, creative and strategic thinking, along with long term relationships with media outlets across the country allow 717 Media Group to deliver results for your brand.
We're always working to raise the bar and serve our partners better. If you have questions, comments or kudos please let us know. You can contact me directly at:
Email: email@example.com Phone: 214-793-9011
It seems that years ago I started spotting 7:17 on the clock what seemed like every time I looked at it. Once I noticed this and mentioned it out loud, friends and family started noticing it, too. Then we began seeing it in movies, on license plates, hearing it on the radio… it was everywhere.
Turns out we're experiencing the Baader-Meinhof phenomenon, otherwise known as frequency illusion or recency illusion. According to Kate Kershner of howstuffworks.com, your brain seems to be excited by the fact that you've learned something new, and selective attention occurs. Your brain subconsciously thinks, "Hey, that's awesome! I'm going to look for that thing without actually thinking about it." So now that you're looking for it, you find it.”
And for a media planning/buyer like myself…that makes perfect sense.
The meaning behind this phenomenon is the guidepost for the 717 Media Group mission, which is to plan and buy for each and every client in such a way that your brand permeates the landscape of the market and creates frequency illusion.
In media speak, we just say frequency, but I like adding the word illusion. It gives mystique beyond the spreadsheets.
And using the right research, tools, negotiation skills, and creativity, it's possible to create this illusion in a cost-effective manner that yields the highest ROI possible.
That is our end goal, after all.
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