With 98% of homes in the US owning at least one TV, and cable penetration at its peak with the addition of satellite, this is still a very relevant medium contrary to what many alarmists are leading the industry to believe.
The landscape has definitely changed, but with the right amount of strategy and creativity, television and cable could very well be part of a strategic media plan for your brand.
Like TV & Cable, the landscape has changed for linear radio, but it is still highly consumed on a regular basis and offers the incredible opportunity to connect both audibly with consumers and face to face through on-site activation and promotions.
Radio has done a great job of keeping up with industry changes and finding ways to connect and engage listeners.
Undeniably, digital has taken advertising by storm over the last 10-15 years. It is the most diverse and constantly evolving, delivering greater opportunities to reach consumers with little to no waste.
The depth of data that digital serves up makes it almost impossible to negate from any media plan and has the incredible power to bolster the effectiveness of all other media.
The ever growing population of the Hispanic market, both acculturated and un-acculturated, make this a consumer segment where many brands have a great growth opportunity.
With more than 20 years experience with Hispanic marketing, we have accumulated great insights and partnerships in order to increase your brand awareness and adoption rate within this community.
Though most agencies consider streaming part of a digital plan, we view it as bridging the gap between linear and digital media.
Streaming gives consumers the experience of radio and TV, with the sophistication of digital targeting and reporting.
We have found great success extending the life of creative assets by using them where many consumers are more engaged and responsive.
Out of home advertising has grown exponentially over the last couple of decades as it floods our landscape.
It is no longer isolated to highway billboards, but is inclusive of products like bus wraps, mall kiosks, gas station pump tops, laundromat window clings and so much more.
Out of home is an incredibly nimble way to reach consumers where they live and work.
Exactly as it sounds, experiential advertising allows consumers to engage one on one and face to face with a brand while they share in an experience.
This is where creativity is limitless and impact is immediate and high.
There is nothing more powerful than putting action to your brand and putting product in the hands of consumers to hopefully convert with an instant call to action.
A multi billion dollar industry, sports marketing can be a great way to emotionally connect with consumers.
Probably more so than any other tactic, sports marketing gives brands an opportunity to infiltrate the fiber of consumers' passion and build brand affinity and loyalty.
Sports marketing spans from program advertising to arena naming rights and an array of opportunities in between.
For some advertisers, print does still have its place in the media mix when considering several factors.
Depending on demographics and goals, print still lends itself well to strong branding campaigns and image advertising.
It can provide great reach with a longer shelf life and work together with other media to increase awareness and recall.
We have not written print media off just yet.
Account management is a specialized skill rooted in relationships and organizational skills. Especially when working with direct clients, this has proven to be a critical asset that is truly an added bonus when hiring 717 Media Group.
We know how to ask the right questions, build and maintain long-lasting, mutually beneficial partnerships all while managing projects and keeping the team on task to meet deadlines and deliver quality results.