Exactly as it sounds, experiential advertising allows consumers to engage one on one and face to face with a brand while they share in an experience.

This is where creativity is limitless and impact is immediate and high.

There is nothing more powerful than putting action to your brand and putting product in the hands of consumers to hopefully convert with an instant call to action.

A multi billion dollar industry, sports marketing can be a great way to emotionally connect with consumers.

Probably more so than any other tactic, sports marketing gives brands an opportunity to infiltrate the fiber of consumers' passion and build brand affinity and loyalty.

Sports marketing spans from program advertising to arena naming rights and an array of opportunities in between.

For some advertisers, print does still have its place in the media mix when considering several factors.

Depending on demographics and goals, print still lends itself well to strong branding campaigns and image advertising.

It can provide great reach with a longer shelf life and work together with other media to increase awareness and recall.

We have not written print media off just yet.